Sales & Marketing

Body language can make or break your efforts to establish long, trusting relationships. In this course, you will learn how to read the non-verbal signals of your clients and control the messages your own body sends. From facial expressions and hand gestures to posture, personal space, mirroring techniques, and professional dress, this workshop equips sales professionals with the body language skills needed to build rapport, establish credibility, and close more deals.

This two-day course takes you from the fundamentals of branding all the way through to monitoring, evaluating, and refreshing a living brand. You will learn how to define your brand's identity, craft mission and vision statements, develop a visual identity, launch your brand internally and externally, and measure brand health using tools such as SWOT analysis and the Balanced Scorecard. Whether you are building a brand from scratch or revitalizing an existing one, this course gives you the practical frameworks and creative tools you need to succeed.

Your brand speaks for your company and its products and services. In today's digital landscape, it's essential that your brand has a definitive, consistent, and responsive presence online. Whether you're looking to build a brand from scratch or strengthen an existing one, this course will guide you through building a brand using social media — from crafting a strategy and identifying the right platforms, to creating engaging messages and evaluating your results.

In this workshop, you will discover that the business of all sales professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market. Through practical techniques and proven principles, you will develop the communication, networking, and interpersonal skills needed to build lasting customer relationships that drive sales results.

A comprehensive, practical course designed for Call Center Agents (CCAs) and Customer Service Representatives (CSRs) who want to maximize their telephone-based work. Over the equivalent of a three-day workshop, you will develop essential skills in verbal communication, active listening, questioning techniques, sales scripting, objection handling, negotiation, and stress management — all tailored to the unique demands of the call center environment.

This course provides a comprehensive introduction to Google AdWords and pay-per-click (PPC) advertising. Participants will learn how AdWords works, how to research and select keywords, how to set a budget, how to design compelling ads, and how to measure and optimize campaign success. Ideal for business owners, marketers, and anyone looking to drive qualified traffic to their website through paid search.

Webinars are now a common and effective tool used by thousands of companies across all industries — from training and customer service to education and marketing. This course takes you through the entire process of creating an effective webinar, covering why and how to use them, how to define your objectives, choose your structure and platform, and build a compelling outline. Whether you're connecting with customers, colleagues, or your broader community, you'll finish with the knowledge and tools to plan, design, and deliver webinars that generate real results.

This one-day course introduces the different facets of Customer Relationship Management (CRM) and identifies who the customers really are. You will analyze key components of a CRM plan, explore how CRM can be integrated within an organization, and develop the knowledge needed to make informed decisions about CRM needs, benefits, and implementation requirements.

This one-day workshop teaches you how to craft winning sales proposals and deliver dynamic, persuasive presentations. You'll learn business writing fundamentals, proposal structure, expert editing techniques, professional first impressions, presentation skills, and appropriate business dress—giving you the confidence and tools to close more sales.

Growth hacking is to the new economy what marketing was to the last millennium. This course covers the essentials of growth hacking — from adopting the growth hacking mindset and identifying customer needs, through planning, execution, and optimization — equipping you with the tools and strategies to position your company for rapid, sustainable growth.

Today's fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive. This course will show you how to leverage all types of crowdsourcing — including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding — to kickstart your business growth.

This course is designed for small business owners, managers, and marketing professionals who want to grow their business without breaking the bank. Over the course of this workshop, you will explore effective, low-cost, and no-cost marketing strategies to improve sales, build your company's image, and strengthen your bottom line. From defining marketing and conducting market research to developing a full marketing plan and mastering networking, this course provides practical tools you can implement immediately.

This course is designed to help small business owners and managers build a solid foundation in marketing. You will learn how to define your marketing message, analyze your market and competition, create and implement a marketing plan, and leverage Internet and social media marketing strategies — all within the realities of a small business budget.

Business networking is an effective and efficient way for professionals to connect, develop meaningful relationships, and grow their businesses. This course covers the essential ingredients for successful business networking — from assessing your current skills and crafting a memorable introduction, to leveraging online platforms like LinkedIn and Twitter. Over twelve sessions, you'll build the confidence, strategies, and systems needed to network with purpose and integrity.

This course is designed for sales professionals who want to sharpen their ability to handle customer objections and close more sales. You will learn how to build credibility, understand the competition, communicate effectively, observe buyer behavior, handle complaints, manage objections, address pricing concerns, leverage teamwork, recognize buying signals, and apply proven closing techniques.

This one-day workshop is designed for entrepreneurs and sales professionals who want to harness the power of social media to build relationships, generate leads, and grow their business. You'll explore the fundamentals of social selling, learn how to research and connect with your target audience, create and share compelling content, leverage key social media platforms and technology tools, and measure your results to continuously improve your strategy.

Discover how to attract and engage customers through the power of storytelling. This course covers the essentials of story marketing for small businesses — from building your toolkit and understanding your brand, to crafting and polishing a compelling story that resonates with your target audience and drives real results.

This course equips sales professionals with the skills and strategies needed to succeed in telephone-based selling. You will explore verbal communication techniques, rapport building, negotiation, script development, pre-call planning, handling objections, and closing the sale. Whether you are new to telemarketing or looking to sharpen your approach, this course will help you use the telephone as a powerful and effective sales tool.

This one-day workshop is designed to help booth staff and sales professionals maximize their trade show results. You'll explore who attends trade shows and why, learn how to set S.M.A.R.T. goals, prepare effectively before the show, apply active listening and body language skills on the floor, conduct prospecting conversations, and execute a strong post-show follow-up strategy to convert leads into qualified prospects and sales.

Part of the Internet Marketing Series, this course equips writers with the skills to create engaging, accessible, and optimized content for the web. You'll explore how web readers behave differently from print readers, learn to craft compelling headlines and rich content, write for social media platforms, leverage SEO best practices, and use audio and video to enhance your message. Ideal for anyone who writes or plans to write for an online audience.