Marketing and Sales: Low-Cost Strategies for Maximum Exposure
This course is designed for small business owners, managers, and marketing professionals who want to grow their business without breaking the bank. Over the course of this workshop, you will explore effective, low-cost, and no-cost marketing strategies to improve sales, build your company's image, and strengthen your bottom line. From defining marketing and conducting market research to developing a full marketing plan and mastering networking, this course provides practical tools you can implement immediately.
What you'll learn
- Recognize what marketing means and how it differs from sales.
- Discover how to use low-cost publicity to get your name known.
- Know how to develop a marketing plan and a marketing campaign.
- Use your time rather than your money to market your company effectively.
- Understand how to perform a SWOT analysis.
- Identify and take advantage of emerging market trends.
- Conduct primary and secondary market research.
- Craft an effective mission statement.
- Recognize when to say no to new business.
- Apply effective networking strategies to grow your client base.
Preview a lesson
Why Market Research Matters Research is a step you cannot afford to skip when building your marketing plan. The good news is that you have many ways to conduct research inexpensively — the Internet, email, and phone are all powerful tools. Before you decide to skip this step, ask yourself: if you're wrong about your market assumptions, how much will it cost you? The Ten Questions Test Marketing expert Jay Conrad Levinson suggests that a company can skip market research only if it can answer **yes** to all ten of the following questions: 1. Will your business grow profitably on pure momentum? 2. Will your business grow without improvements? 3. Do you know everything your competitors can do to hinder your growth? 4. Are you convinced you can't lose customers or gain new ones? 5. Are you sure your products/services can't become obsolete? 6. Are you sure your business isn't subject to changing trends? 7. Are you sure you'd be good at generating growth ideas without outside input? 8. Are you clairvoyant? 9. Do you get tomorrow's stock market prices in today's newsletter? 10. Have you contracted for the sale of your business that will make you millions? For virtually every business, the answer to most of these questions is **no** — which means research is essential. Listening to Your
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Curriculum
Module 1: Defining Marketing and Recognizing Trends
3 lessons- textWhat Is Marketing?
- textRecognizing Trends
- quizModule 1 Quiz
Module 2: Doing Market Research
3 lessons- textWhy Market Research MattersPreview
- textPrimary and Secondary Research
- quizModule 2 Quiz
Module 3: Strategies for Success and Mission Statements
3 lessons- textTop Ten Strategies for Marketing Success
- textCrafting Your Mission Statement
- quizModule 3 Quiz
Module 4: Developing a Marketing Plan
3 lessons- textThe Marketing P's
- textSWOT Analysis and Budget Planning
- quizModule 4 Quiz
Module 5: Growing Your Business and Knowing When to Say No
3 lessons- textThree Ways to Increase Your Business
- textSaying No to New Business
- quizModule 5 Quiz
Module 6: Advertising, Networking, and Putting It All Together
3 lessons- textAdvertising Myths and Maslow's Hierarchy
- textNetworking Tips for Business Growth
- quizModule 6 Quiz