$197intermediate

Growth Hacking

Name: Growth Hacking
Price: 197.00 USD
Availability: InStock

Growth hacking is to the new economy what marketing was to the last millennium. This course covers the essentials of growth hacking — from adopting the growth hacking mindset and identifying customer needs, through planning, execution, and optimization — equipping you with the tools and strategies to position your company for rapid, sustainable growth.

18 lessons6 modules480 minutes

What you'll learn

Identify the growth hacking mindset and how it differs from traditional marketing
Recognize the differences between growth hacking and social media marketing
Identify the customer need your business can fill
Apply Product Market Fit (PMF) principles to your offerings
Create and implement product placement and services to fit customer needs
Build an effective and engaged target audience
Develop a growth hacking project plan with clear tasks and timelines
Apply conversion, retention, and optimization strategies
Design and run growth hacking experiments

The Final Step: Optimization You have attracted customers. You have converted them. You have retained them. Now comes the step that separates good growth hackers from great ones: **optimization** — doing it better, continuously. A growth hacking plan is a living document. Unlike a traditional strategic plan that might be reviewed annually, your growth hacking plan must be revisited frequently and retooled quickly — because the window for maximum return is small. The Five Ingredients of Optimization Every growth hacking plan is fueled by five key ingredients. If each is performing at its best, you have maximized your growth potential. If any one is falling short, you are leaking traffic and sales. 1. **Product or service** — Is what you are offering still meeting the need? 2. **Message** — Is your communication resonating with your target audience? 3. **Audience** — Are you still reaching the right people? 4. **Delivery** — Is the customer experience smooth and intuitive? 5. **Conversion** — Is your call to action compelling and easy to follow? Optimization means revisiting each of these ingredients and honestly asking: *What can we do better?* Allowing the Answer In many organizations, admitting something can be improved is mistakenly seen as admitting failure. Growth hacking rejects this mindset. Every product and service is a work in progress. There is no perfection

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Growth Hacking

What you'll learn

Preview a lesson

Curriculum

Learning the Growth Hacking Mindset

Framing the Need

Making the Match

Going Live

Maximizing Results

Optimizing and Moving Forward

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