Growth Hacking

The Final Step: Optimization You have attracted customers. You have converted them. You have retained them. Now comes the step that separates good growth hackers from great ones: **optimization** — doing it better, continuously. A growth hacking plan is a living document. Unlike a traditional strategic plan that might be reviewed annually, your growth hacking plan must be revisited frequently and retooled quickly — because the window for maximum return is small. The Five Ingredients of Optimization Every growth hacking plan is fueled by five key ingredients. If each is performing at its best, you have maximized your growth potential. If any one is falling short, you are leaking traffic and sales. 1. **Product or service** — Is what you are offering still meeting the need? 2. **Message** — Is your communication resonating with your target audience? 3. **Audience** — Are you still reaching the right people? 4. **Delivery** — Is the customer experience smooth and intuitive? 5. **Conversion** — Is your call to action compelling and easy to follow? Optimization means revisiting each of these ingredients and honestly asking: *What can we do better?* Allowing the Answer In many organizations, admitting something can be improved is mistakenly seen as admitting failure. Growth hacking rejects this mindset. Every product and service is a work in progress. There is no perfection