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$197intermediate

Body Language: Reading Body Language as a Sales Tool

Body language can make or break your efforts to establish long, trusting relationships. In this course, you will learn how to read the non-verbal signals of your clients and control the messages your own body sends. From facial expressions and hand gestures to posture, personal space, mirroring techniques, and professional dress, this workshop equips sales professionals with the body language skills needed to build rapport, establish credibility, and close more deals.

14 lessons5 modules480 minutes

What you'll learn

  • Apply your knowledge of body language to improve communication in sales contexts
  • Understand the impact of personal space in a conversation
  • Interpret body language signals from the face, hands, arms, legs, and posture
  • Use mirroring and matching techniques to build rapport
  • Shake hands with confidence and professionalism
  • Dress appropriately to reinforce your professional image

Preview a lesson

Free preview
Speaking with Your Hands and Arms
First lesson — read a sample before you enroll.

Speaking with Your Hands and Arms Do you talk with your hands? Many people do — and it can be a powerful tool for emphasizing your message. However, being *too* expressive with your hands can distract your listener, pulling their attention away from your words and onto your movements. Cultural context matters here too: hand gestures are common in Italy, Spain, Portugal, and Russia, while in parts of Asia and Britain, they are far less prevalent. **The Truth Plane** Communication expert Chris Bowden describes the *truth plane* — the area around your mid-abdomen, just above your navel — as the ideal zone for your hands when speaking. Keeping your hands in this zone: Makes you appear more **trustworthy** and open Allows you to keep your elbows close to your sides Enables natural, symmetrical gestures that reinforce your words Here are some hand and arm positions to be mindful of: **Hands too high** (obscuring your face or throat): Can signal dishonesty **Hands too far from your body**: May suggest desperation or that you're pushing too hard to close **Hands clasped low** (in front of your lower body): Can signal vulnerability or that you have something to hide **Symmetrical gestures**: More trustworthy than asymmetrical ones **Dominant vs. Submissive Postures** Your arm and body position also communicate dominance or submission: A **dominant stance**

Enroll to read the rest and the full curriculum.

Curriculum

01

Module 1: Understanding Body Language

2 lessons
  • textThe Power of Body Language in Sales
  • quizModule 1 Quiz: Understanding Body Language
02

Module 2: Personal Space and Facial Expressions

3 lessons
  • textGive Me Some Space: Understanding Personal Space
  • textThe Eyes Have It: Eye Contact and Expressions
  • quizModule 2 Quiz: Space, Faces, and Eyes
03

Module 3: Hands, Arms, Legs, and Posture

3 lessons
  • textSpeaking with Your Hands and Arms
    Preview
  • textLegs, Posture, and the Professional Image
  • quizModule 3 Quiz: Hands, Arms, Legs, and Posture
04

Module 4: Building Rapport Through Mirroring and Leading

3 lessons
  • textCreating Rapport: The Foundation of Sales Relationships
  • textMatching, Mirroring, Pacing, and Leading
  • quizModule 4 Quiz: Rapport, Mirroring, and Leading
05

Module 5: Professional Presentation — Dress and Handshakes

3 lessons
  • textDressing for Sales Success
  • textThe Art of the Professional Handshake
  • quizModule 5 Quiz: Dress, Handshakes, and Professional Presentation

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