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$197beginner
Trade Shows: Getting the Most Out of Your Trade Show Experience
This one-day workshop is designed to help booth staff and sales professionals maximize their trade show results. You'll explore who attends trade shows and why, learn how to set S.M.A.R.T. goals, prepare effectively before the show, apply active listening and body language skills on the floor, conduct prospecting conversations, and execute a strong post-show follow-up strategy to convert leads into qualified prospects and sales.
14 lessons6 modules480 minutes
What you'll learn
- Understand the types of people that attend trade shows and why they attend
- Develop S.M.A.R.T. trade show goals that are Specific, Measurable, Achievable, Relevant, and Time-bound
- Know your company's products, marketing strategy, and customer base in order to work successfully in the trade show booth
- Develop a variety of introductions to engage potential customers at a trade show
- Understand the importance of pre-show promotion and targeted promotional giveaways
- Demonstrate good booth behavior including Active Listening, Body Language, and Questioning
- Conduct prospecting activities including First Contact, Qualification, Determining Needs, and Closing the Deal
- Develop and execute follow-up activities with leads, prospects, and qualified prospects after the trade show