$197beginner

Social Selling for Small Businesses

Name: Social Selling for Small Businesses
Price: 197.00 USD
Availability: InStock

This one-day workshop is designed for entrepreneurs and sales professionals who want to harness the power of social media to build relationships, generate leads, and grow their business. You'll explore the fundamentals of social selling, learn how to research and connect with your target audience, create and share compelling content, leverage key social media platforms and technology tools, and measure your results to continuously improve your strategy.

15 lessons5 modules480 minutes

What you'll learn

Describe the key attributes of social selling and how it differs from traditional selling
Explain how social selling can generate results for a small business
Apply social selling strategies to create relevance and build relationships in social media
Identify and leverage different social media platforms effectively in a social selling strategy
Use technology tools to listen, engage, and manage customer relationships online
Measure social selling results using analytics and CRM tools

Preview a lesson

Free preview

What Is Social Selling? Social selling isn't just a passing trend — it's a direct response to the way social media has become deeply woven into everyday life. At its core, social selling is about building and nurturing relationships with potential customers in the social media space, rather than interrupting them with cold calls or hard-sell tactics. While LinkedIn is often considered the go-to platform for B2B social selling, the practice extends across all major platforms — Facebook, Twitter, Instagram, Pinterest, YouTube, and many more. The goal isn't to broadcast a sales pitch; it's to show up consistently as a trustworthy, helpful presence that people want to follow and engage with. Think about it this way: instead of calling a contact once a month, you can now publish a blog post, share an industry update on LinkedIn, or post an inspiring image on Instagram. Your audience can engage with your content on their own schedule, without feeling interrupted. That shift in dynamic is what makes social selling so powerful. The Role of Content Marketing A cornerstone of social selling is **content marketing** — creating and sharing information, education, or inspiration that your audience genuinely values. When you consistently provide something useful, people begin to associate your brand with helpfulness and expertise. They come to you when they're ready to buy,

…

Social Selling for Small Businesses

What you'll learn

Preview a lesson

Curriculum

Defining Social Selling

Doing Your Research

Building Relationships Online

Leveraging Technology

Measuring Results and Moving Forward

Reviews