$197beginner

Kickstarting Your Business with Crowdsourcing

Name: Kickstarting Your Business with Crowdsourcing
Price: 197.00 USD
Availability: InStock

Today's fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive. This course will show you how to leverage all types of crowdsourcing — including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding — to kickstart your business growth.

15 lessons6 modules480 minutes

What you'll learn

Define what crowdsourcing is and its value to businesses
Determine when crowdsourcing makes sense for a project
Describe the crowdsourcing process
Identify platforms and social media tools that can support your crowdsourcing campaigns
Describe the major types of crowdsourcing, including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding
Attract and engage your crowd

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Defining Crowdsourcing and Its History

What Is Crowdsourcing? Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people — especially from an online community — rather than from traditional employees or suppliers. The term was first coined in a 2006 *Wired Magazine* article and has since grown into a cornerstone strategy for innovative businesses worldwide. At its core, crowdsourcing represents **the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined, generally large network of people in the form of an open call.** This can take the form of peer-production (when the job is performed collaboratively) or work completed by sole individuals. A Brief History Although the term is relatively modern, the concept itself is not new: In the **18th century**, France used crowdsourcing to create an encyclopedia. British and American versions followed over the next several centuries. In **1916**, Planters Peanuts held a contest to choose a new logo. A 14-year-old boy won, and his design still appears on Planters products today. **Procter & Gamble's** crowdsourcing efforts resulted in several flagship products, including the Swiffer®. **Pebble**, one of the first widely available smartwatches, was financed entirely through crowdfunding. Key Crowdsourcing Terms Familiarizing yourself with crowdsourcing vocabulary will help you navigate campaigns with confidence: **Crowdsourcer:** Someone

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Kickstarting Your Business with Crowdsourcing

What you'll learn

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Curriculum

What Is Crowdsourcing?

The Crowdsourcing Process

Choosing Your Crowdsourcing Platform

Types of Crowdsourcing

Social Media and Crowdsourcing

Engaging the Crowd

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