$197intermediate

Building Relationships for Success in Sales

Name: Building Relationships for Success in Sales
Price: 197.00 USD
Availability: InStock

In this workshop, you will discover that the business of all sales professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market. Through practical techniques and proven principles, you will develop the communication, networking, and interpersonal skills needed to build lasting customer relationships that drive sales results.

15 lessons7 modules300 minutes

What you'll learn

Discover the benefits of developing a support network of connections.
Understand how building relationships can help you develop your business base.
Apply communication techniques to build your network.
Identify the key elements in strong working relationships and put more of these elements into practice.
Recognize and practice key interpersonal skills including active listening, questioning, and non-verbal communication.

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What Is Customer-Focused Selling?

First lesson — read a sample before you enroll.

What Is Customer-Focused Selling? There was a time when sales efforts focused solely on moving as much product or service as possible — driven by monthly, quarterly, and annual quotas. That hard-sell approach, while still practiced today, has become increasingly unpopular with customers. When sales tactics are pushy or designed to convince people to buy things they don't need, customers simply walk away. Today, those practices are being replaced by a focus on the **customer's actual needs**. You can discover what your customers need by exploring their challenges and identifying how you can help minimize them. When you take a genuine interest in your customers, you build relationships that ultimately help you sell more. Customers who have a choice will always shop with companies they like, trust, and believe will help them solve a problem. This approach is most commonly called **Customer-Focused Selling** or **Consultative Selling**. While the titles sound simple, it takes consistent work and skill development to be effective — but these relationship models make a significant difference in results. A customer focus should be applied at every sales opportunity: telephone calls, appointments, presentations, and every conversation throughout the process. Depending on what you sell, the process can be brief (a single phone call or counter visit) or it can span several months. The Effort-Results Matrix Your attitude

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Building Relationships for Success in Sales

What you'll learn

Preview a lesson

Curriculum

Module 1: Customer-Focused Selling

Module 2: What Influences People in Forming Relationships?

Module 3: Disclosure and Self-Awareness

Module 4: How to Win Friends and Influence People

Module 5: Communication Skills for Relationship Selling

Module 6: Non-Verbal Communication

Module 7: Networking — Mingling, Handshakes, and Small Talk

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