$197beginner

Creating a Google AdWords Campaign

Name: Creating a Google AdWords Campaign
Price: 197.00 USD
Availability: InStock

This course provides a comprehensive introduction to Google AdWords and pay-per-click (PPC) advertising. Participants will learn how AdWords works, how to research and select keywords, how to set a budget, how to design compelling ads, and how to measure and optimize campaign success. Ideal for business owners, marketers, and anyone looking to drive qualified traffic to their website through paid search.

13 lessons5 modules480 minutes

What you'll learn

Define Google AdWords and pay per click (PPC) advertising
Set up keyword lists and ad groups
Find tracking and statistical information within Google AdWords
Describe conversions from clickthroughs and calculate return on investment
Design a compelling and persuasive AdWords ad
Decide whether to manage AdWords campaigns independently or hire professional help

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Key Terms and Concepts

Key Terms and Concepts Before you dive into building your first Google AdWords campaign, it's important to get comfortable with the core vocabulary you'll encounter throughout the process. **Search Engine Optimization (SEO)** is the practice of optimizing your web pages, social media profiles, and other online content so that search engines rank you as high as possible in their results. Great SEO starts with great content — without it, visitors won't return and won't convert into customers. **Clickthrough** refers to the action a user takes when they read your ad and click the hyperlink to your website or a specially designed **landing page**. The number of clickthroughs is a critical measure of your ad's effectiveness. **Conversion** occurs when a visitor completes a desired action on your site — such as making a purchase or downloading something. More clickthroughs generally lead to more conversions. **Pay Per Click (PPC)** is the billing model used by AdWords and similar platforms. Every time someone clicks on your ad, your account is charged. You control how much you're willing to spend, making PPC a flexible and scalable option. **Impressions** measure how many times your ad appeared on a search results page, regardless of whether it was clicked. A high number of impressions with a low clickthrough rate may signal that your ad needs improvement. **How

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Creating a Google AdWords Campaign

What you'll learn

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Curriculum

Understanding AdWords Lingo

Creating an AdWords Strategy

Creating a PPC Campaign

Designing Your Ads

Looking at Success

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