$97intermediate

Working with the Media: Creating a Positive Working Relationship

Name: Working with the Media: Creating a Positive Working Relationship
Price: 97.00 USD
Availability: InStock

This course equips you with the practical skills and confidence to deal with the media effectively — whether as a private citizen caught off guard or as a professional spokesperson. You will learn how to handle interviews, provide information securely, craft press releases, develop media packages, and build lasting professional relationships with journalists.

15 lessons6 modules180 minutes

What you'll learn

Prepare for and conduct a successful media interview
Understand your rights and responsibilities when dealing with the media
Craft clear and effective media statements and press releases
Understand the concepts of libel, slander, and attribution
Develop a professional media package
Build and maintain productive relationships with members of the media
Identify and leverage different types of media outlets

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Building Professional Relationships with the Media Professional vs. Personal If you deal with the media regularly, you will naturally develop relationships with certain journalists over time. That is a good thing — but it is important to keep those relationships **professional**. Journalists sometimes have to ask difficult questions, and you may sometimes have to give uncomfortable answers. A professional relationship allows both sides to do their jobs effectively without the complications that come from blurring personal and professional boundaries. Treat every journalist with respect and courtesy, and that attitude will typically be returned. Building and Maintaining a Media Contact List Whether you are a corporate spokesperson or the media contact for a local hockey team, a **curated media contact list** is a valuable tool. Rather than blasting your message to everyone you can think of, target the journalists and outlets most likely to be interested in your specific story. For example, sending minor hockey game scores to a national TV journalist wastes everyone's time — but sending them to the sports editor at the local radio station makes perfect sense. Quality targeting is always more effective than quantity. Providing Tips and Story Ideas The media — both professional and citizen-led — is constantly hungry for new stories. If you have a tip or story idea: **Highlight its originality** and explain

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Working with the Media: Creating a Positive Working Relationship

What you'll learn

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Curriculum

Course Overview & Introduction

Being Interviewed

Providing Information to the Media

Developing a Media Package

Press Releases

Developing Media Relationships

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