$297intermediate

Personal Brand: Maximizing Personal Impact

Name: Personal Brand: Maximizing Personal Impact
Price: 297.00 USD
Availability: InStock

A comprehensive two-day workshop exploring how to define, build, and live your personal brand. Participants will discover their unique brand style, develop focus and confidence, master communication and listening skills, build credibility, manage their social media presence, and learn to influence and navigate challenging people — all to maximize their impact in life and work.

24 lessons8 modules960 minutes

What you'll learn

Speak confidently about the impact and influence you want to have in life and work
Understand your personal style and how it forms the foundation of your personal brand
Develop focus, concentration, and communication skills that support your brand
Build credibility and trust by consistently living your brand
Take ownership of your image, both online and in person
Apply goal-setting, networking, persuasion, and negotiation strategies to advance your brand

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Free preview

What Is a Personal Brand? Have you ever walked into a room and immediately felt the energy of someone who commands attention — not because they demanded it, but because everything about them communicated purpose and confidence? That's personal branding in action. Just as companies like McDonald's, Nike, and Coca-Cola craft a recognizable image to connect with their audiences, **you** can build a personal brand that causes people to think of you in a specific, intentional way. Your personal brand is the sum of how others perceive you — your body language, communication style, credibility, appearance, and even your social media presence. Your brand isn't a costume you put on. It doesn't require you to be someone you're not. Introverts don't have to become gregarious, and extroverts don't have to mask their enthusiasm. Instead, developing a personal brand means becoming *more intentionally yourself* — identifying your standout qualities and making sure they shine consistently. Why Does It Matter? When you network, consult, sell, or simply show up at work, people are forming impressions of you. Those impressions accumulate into a reputation — and your reputation is your brand. Whether you've thought about it consciously or not, you already have a personal brand. This course gives you the tools to take **ownership** of it. Brand Elements Your personal brand includes your

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Personal Brand: Maximizing Personal Impact

What you'll learn

Preview a lesson

Curriculum

Module 1: Introduction to Personal Branding

Module 2: Your Brand Style and Approach to Others

Module 3: Looking the Part — Your External Brand

Module 4: Looking Within — Focus, Confidence, and Goals

Module 5: Networking and Communication

Module 6: Building Credibility and Living Your Brand

Module 7: Influence, Negotiation, and Handling Challenging People

Module 8: Presentations, Meetings, and Your Personal Action Plan

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