$197intermediate

Making Your Business Better: Small Business Training for Entrepreneurs

Name: Making Your Business Better: Small Business Training for Entrepreneurs
Price: 197.00 USD
Availability: InStock

A comprehensive one-day course designed for small business owners and entrepreneurs. Covering the full spectrum of business essentials — from positioning and pricing to strategic planning — this course equips you with practical tools and frameworks to grow and sustain a successful business. Topics include marketing, selling and negotiating, responding to RFPs, project management, team building, and creating your own strategic plan.

23 lessons7 modules480 minutes

What you'll learn

Understand positioning and the supply chain
Recognize and work with elements of pricing
Identify your business culture and create essential marketing tools
Learn and practice techniques of selling and negotiation
Create effective responses to Requests for Proposals (RFPs)
Identify the essentials of project management and create a management plan
Implement elements to enhance workplace teamwork and productivity
Create your own strategic plan

Preview a lesson

Free preview

Knowing What You Sell You know what you sell — or do you? Selling your product or service is the reason you started your business, and sales generate the revenue that feeds your company's survival and growth. That concept is simple. But truly knowing what you sell goes much deeper than naming your sector. Selling requires an intimate relationship with your product or service — knowledge beyond the name, and familiarity deeper than a few facts and figures. This is because selling is fundamentally about **relationships**: with your employees, your suppliers, and your customers. A customer may consider a purchase based on need, specifications, and availability, but they will ultimately be swayed by the relationship. When you and a competitor are both vying for the same client, the supplier with the stronger relationship will usually win. The 'relationship' referred to here is both professional and compassionate — a setting where all parties feel respected, listened to, and valued. The healthier the relationship, the more sustainable it will be. Relationships can take time and financial investment to build, but once established, they can sustain your company far longer than a one-off sale. Digging Deeper Into Your Offerings To fully understand what you sell, consider each product or service from multiple angles: **Keywords** that describe the product or service clearly and concisely

…

Making Your Business Better: Small Business Training for Entrepreneurs

What you'll learn

Preview a lesson

Curriculum

Positioning and Pricing

Marketing

Selling and Negotiating

Request for Proposals (RFPs)

Project Management

Team Building and Productivity

Strategic Planning

Reviews