Honing and Delivering Your Message
This one-day course prepares learners to develop a clear, focused message and deliver it effectively to the media and the public. Through practical exploration of audience targeting, communication channels, active listening, body language, and presentation techniques, participants will build the skills needed to craft and hone a compelling message of their own.
What you'll learn
- Clarify your message and determine how to present it
- Successfully communicate your message using various forms of communication
- Effectively listen and communicate
- Ensure your listeners hear your message
Preview a lesson
Choosing a Communication Route There are many ways to reach a destination, and the same is true for communicating a message. There is no single right or wrong method — only effective and ineffective ones, depending on your goal and audience. Think of it like planning a road trip: the best route depends on what you want to achieve. Common Communication Channels Once you know your target audience, consider these delivery methods: **Press (Media) Release** – Low cost, but you cannot control how or if the message is used. The outlet may add their own slant. **Press Conference** – Reaches many people at once; lets you see real-time reactions. However, unexpected questions can catch you off guard. **Interview** – Broad reach via TV, radio, or print, but the interviewer controls the questions. **Blog** – You control the content and can share widely, but building readership takes time and SEO knowledge. **Email** – Easy to reach your existing contact list, but growing that list can be challenging. **Social Media** – Platforms like Facebook, LinkedIn, Instagram, and YouTube allow wide, interactive distribution. **Guest Speaking** – Highly targeted; speaking directly to your intended audience (e.g., schools, conferences) is very effective. **Prepared Video/Audio Clip** – Engaging and shareable; can feature your words or those of a credible third party. **Advertisements** – Paid promotion across