$397beginner

Entrepreneurship 101

Name: Entrepreneurship 101
Price: 397.00 USD
Availability: InStock

A comprehensive three-day course that teaches the fundamentals of entrepreneurship. You'll explore whether entrepreneurship is right for you, learn how to develop and validate a business idea, build financial projections, create key business documents, develop a product, craft a marketing strategy, and launch and grow your own business. By the end, you'll have a solid foundation to begin your entrepreneurial journey with confidence.

24 lessons8 modules1440 minutes

What you'll learn

Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities
Outline and evaluate a business idea using structured frameworks including SWOT analysis
Develop a product idea including problem statement, requirements, features, and user stories
Identify your target market and customers
Develop a compelling value proposition
Understand different types of business ownership and structures
Evaluate franchising and business purchasing opportunities
Create a pitch deck, executive summary, 30-second pitch, and business plan

Creating a Sales and Marketing Strategy Marketing is a cyclical process—you'll constantly loop back to refine your approach as you learn more about your customers and market. Here's an overview of the six-stage marketing cycle: Stage 1: Consumer and Market Analysis Research your customer deeply. Who is buying your product? Who is using it? What is their buying process? Use segmentation to identify distinct customer groups based on needs, demographics, behavior, and geography. Evaluate each segment on six criteria: **Measure, Access, Growth, Profit, Retention, and Defend**. Stage 2: Analyzing the Competition and Yourself Conduct a SWOT analysis on your own company and then repeat the process for each key competitor. Identify your unique selling proposition and begin thinking about how to position your product in the market. Stage 3: Analyzing Distribution Channels How will your product reach the customer? Options range from direct-to-consumer online sales to multi-layer distribution networks (manufacturer → wholesaler → distributor → retailer). Each layer adds value and takes a profit margin, so choose wisely. Stage 4: Creating a Marketing Plan (The 6 Ps) **Product:** How will you differentiate your offering (style, warranties, service, size)? **Price:** Will you use penetration pricing, psychological pricing ($39.99 vs $40), loss leaders, or meet-or-beat strategies? **Place:** Where and how will customers access your product? **Promotion:** What advertising, PR, social media, and

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Entrepreneurship 101

What you'll learn

Preview a lesson

Curriculum

Module 1: What It Takes to Make It

Module 2: Resources and Laying the Groundwork

Module 3: Building on Your Business Idea

Module 4: Business Ownership Options and Key Documents

Module 5: Gathering Funding and Financial Statements

Module 6: Developing Your Product and Protecting Your IP

Module 7: Sales, Marketing, and Branding

Module 8: Launching, Growing, and Leading Your Business

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