$297intermediate

Communications for Small Business Owners

Name: Communications for Small Business Owners
Price: 297.00 USD
Availability: InStock

A comprehensive two-day course designed to introduce and reinforce the essential components of written and strategic communication for small business owners. Navigate the multi-lane highway of business communications by learning how to craft your core message, build a communications plan, leverage media and social platforms, and maintain your message in times of crisis. Whether you are new to business communications or looking to sharpen existing skills, this course provides practical tools and frameworks to connect with customers and grow your business.

22 lessons8 modules900 minutes

What you'll learn

Define the essential pieces of business communication
Customize core communication components for your company
Identify the processes and plans needed for clear communications
Develop, maintain, and evolve effective content for your communications
Create an elevator pitch and executive summary
Build a structured communications and public relations plan
Apply the Five C's to produce clear, effective written messages
Craft and distribute media releases and blog content
Leverage social media and SEO to enhance digital reach

Business Communication as a Multi-Lane Highway Communication is fundamentally a two-way street — it arises because someone needs or wants something. Whether that person is you, a colleague, or a customer, effective communication requires all parties to alternate between sharing information and absorbing it. For a small business, however, communication is far more complex than a simple two-way exchange. Think of it as a **multi-lane highway**, where multiple audiences are travelling at different speeds, heading to varied destinations, all seeking something from your company. This highway analogy captures several key realities of business communication: **Many audiences** are simultaneously in motion — staff, customers, suppliers, media, and the general public. **Multi-tasking and decision-making** are constantly required to manage different messages for different groups. **Maintenance and redesign** are ongoing needs; your communications must evolve with your business. **Missed opportunities** occur when you are unaware, unprepared, or operating without a strategy. **Smooth flow** leads to happy customers, while roadblocks, detours, and confusing signals cost you money and market share. Good communication — whether between individuals or within a large organization — shares three essential attributes: 1. **Knowing your audience** — who they are, what they need, and how they prefer to receive information. 2. **Meeting their information needs** — providing the right content at the right time through the right channel. 3. **Maintaining

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Communications for Small Business Owners

What you'll learn

Preview a lesson

Curriculum

Module 1: What Communication Is All About

Module 2: The Building Blocks — Strategy and Pitch

Module 3: Your Communications Plan

Module 4: The Five C's of a Successful Message

Module 5: Communication Strategies and Core Messaging

Module 6: Media Releases and Online Communication

Module 7: Storytelling, Content Efficiency, and SEO

Module 8: Crisis Communications and Measuring Results

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