Basic Business Management: Boot Camp for Business Owners
A comprehensive three-day boot camp for new and aspiring business owners covering every essential aspect of running a business — from defining your business structure and managing operations, to marketing, sales, finance, hiring, leadership, and strategic planning. Whether your business is still an idea or already underway, this course gives you the foundational knowledge and practical tools to build and sustain a successful enterprise.
What you'll learn
- Apply the best methods for creating, leading, and managing your own business
- Establish an organizational framework through operations, finance, and leadership
- Set up an effective and efficient system for hiring, retaining, and succession planning
- Start researching and designing a strategic plan
- Describe the essential elements of marketing, sales, and your company brand
- Apply financial and accounting terms correctly
Preview a lesson
Defining Your Business When you establish your business, you may plan every step carefully, or you may jump in quickly because the opportunity is there. Either way, getting organized and strategic as early as possible allows you to keep your focus on growth rather than reacting to circumstances around you. A critical first step is being able to clearly describe your products and services. No one will buy from you if you cannot articulate what you sell. Even if you feel you are not a natural salesperson, remember that professional salespeople can help you reach your goals — but first, you need a clear picture of what you are offering. **Common Business Structures** Understanding the legal form of your business is foundational. Here is a quick overview of the most common types: **Sole Proprietorship:** An individual establishes and runs a business, making all decisions and bearing all responsibility. **General Partnership:** Two or more people share profits and risks. **Limited Partnership:** Two or more people work together, with certain partners accepting more risk than others. **Corporation:** A separate legal entity that can enter contracts, pay taxes, and file returns independently of its owners. **Joint Venture:** Two or more parties contribute resources to a shared enterprise, typically governed by a contract. **Franchise:** An individual operates within parameters set by an established company.
…Enroll to read the rest and the full curriculum.
Curriculum
Who Are You and What Are You About?
2 lessons- textDefining Your BusinessPreview
- quizModule 1 Knowledge Check
Designing Your Organizational Structure
2 lessons- textBuilding Your Organizational Framework
- quizModule 2 Knowledge Check
Introduction to Operations Management
2 lessons- textWhat Is Operations Management?
- quizModule 3 Knowledge Check
Understanding Financial Terms
2 lessons- textAccounting Principles and Key Financial Reports
- quizModule 4 Knowledge Check
Getting the Right People in Place
2 lessons- textThe Six Essential Steps of Hiring
- quizModule 5 Knowledge Check
Getting Your Product Together
2 lessons- textInventory Management and the Value Chain
- quizModule 6 Knowledge Check
Building a Corporate Brand
2 lessons- textDeveloping Your Brand Identity
- quizModule 7 Knowledge Check
Marketing Your Product
2 lessons- textThe Marketing Process: From Research to Implementation
- quizModule 8 Knowledge Check
Selling Your Product
2 lessons- textBuilding a Sales Force and Mastering the Sales Cycle
- quizModule 9 Knowledge Check
Strategic Planning and Goal Setting
2 lessons- textIntroduction to Strategic Planning
- quizModule 10 Knowledge Check
Succession Planning and Budget Management
2 lessons- textSuccession Planning 101
- quizModule 11 Knowledge Check
Customer Care, Training, and Leadership
2 lessons- textCustomer Care, Employee Training, and Leadership Essentials
- quizModule 12 Knowledge Check